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‘Australia’s great mobile miss’ – what do we think?

Date Posted: Tuesday, 02 July 2013 06:00
Posted By: Siv Rauv

Smartphone_S4_Iphone5Last Friday (Jun 28th 2013), ITnews’ Charis Palmer, published an interesting option piece entitled ‘Australia’s great mobile miss ‘ – How did corporate Australia get it so wrong?

Having read the piece, I felt compelled to take the opportunity to share some of our experience and opinions on the subject matter. The first point that I would like to make is that this thought provoking article mainly dives into Australia’s banking industry and compares our top banks with others overseas counterparts, namely New Zealand and the UK – so in actual fact it’s shining the light on the Australian financial industry rather than ‘corporate Australia’ as a whole.

Having clarified this, the fact still remains that we, as Australian businesses, need to do more with mobile. The time to ‘wait and see’ has long since passed and having a mobile site is as important as now just as having a website. So, as the article suggests, can we blame the Analysts, Ignorance and Apple for our latency?

To a degree we can blame the information and statistics presented to us from these credible sources, but on other hand, the exponential growth of technology and the rapid increase in consumer adoption has always stared us point-blank in the face.

So I would argue that we need to ‘look at the speed of technology’.

I hesitate to use the word ‘blame’ as feels as though we’re “passing the buck”, we need to look at the speed of technology and how it has attributed to our latency.

Looking at ignorance

In less than 5 years, we’ve seen mobile technology change from primarily an Apple and Blackberry dominated market to Android now overtaking its rivals. Blackberry recently reported a loss of $84m, which was ‘good’ when compared to the previous year which reported a loss of $518m. [1]

Technology giants that are immersed in the industry can’t even keep up with the changes and speed of technology. How can we?

In the last 2 years, we’ve seen a focus away from adaptive mobile design to responsive; an increased requirement to cater for changing user experiences and demand for more personalization; social media; changes in SEM and SEO methods – and the list goes on.

So how can we not be ignorant, if what we presume is correct become outdated very quickly?

With that said, the point that I’m trying to make is ‘blame’ is counterproductive - Analyst, Ignorance, Apple and even technology. If you don’t have a mobile site, you need to act fast – it’s ok to get on the slow train, just as long as you get on!

If you haven’t quite finished your cup of coffee, check out our short guide to building a case for mobile.



[1] http://www.bbc.co.uk/news/business-23097579


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