On the 25th of July our very own Technical Director, Angus McDonald, and Implementation Specialist, Adam Lusted, ran a webinar entitled ‘Hello HTML5, Goodbye Flash’.
The webinar concluded by providing us with the top 3 reasons why Flash is on its way out:
- On April 2010 Steve Jobs published an open letter explaining why Apple will not support Flash.
- Mobile/Smartphone usage becoming increasingly popular
- And on November 2011 Adobe announces the abandonment of Flash for Mobile.
But as a Marketer or web content owner, what does this mean for us? Does it mean that we swap all of our Flash assets out for HTML5?
The answer that we get from the webinar is NO.
HTML5 is still in its draft stages. Some crucial areas within the standard still need to be developed and agreed on, so it’s not quite ready to be taken onboard in its entirety. In the webinar, Angus and Adam list and walk us through 5 common uses of Flash for corporate sites.
- User Interface
They provide us with examples and discuss the pros and cons for each. If you missed the webinar, you can relive Angus and Adam’s techy banter here: http://www.elcomcms.com/Resources/Videos/HTML5
Here at Elcom, we’ve built our new website (the one that you are reading this blog post in) using HTML5. To the everyday user, it looks like a standard website with no fancy animations or interactions – some may argue are the fun/cool things about HTML5. The reason why we chose to build our website in HTML5 was to ‘future proof’ it. This will make it easier for us to incorporate the new technology as and when we are ready.
On our old website, the homepage banner was created in Flash and in this new site, it’s in HTML5. For video we’ve also moved away from using Flash video embedded on our page because our evaluators and clients were unable to view it on their Apple products. We've now uploaded our videos to our YouTube channel (elcomCMS) - making YouTube do all the hard work. If you review the video, you’ll understand that YouTube actually produces your video into different version and delivers the right version depending on the device.
In time, we will use HTML5 to create a brand new user experience within the same website. It’s really exciting!
So if you’re looking into HTML5, check out the Hello HTML, Goodbye Flash video and if you have any questions feel free to email us on marketing@elcomCMS.com.