Have you got an important event coming up? Product launch, exhibition, conference, sponsor breakfast, sports day or investor event?
One of the powerful ways that you can manage your both the logistics and promotion of an event (offline and online) is through the use of a CMS.
With the market becoming ever more competitive, it’s important to find the right technology to help you effectively reach and engage with your customer base. Managing events through your CMS can reduce administration headaches and ensure that your audience has a central consistent experience with your online and offline.
So how can a CMS help me manage my events?
A leading CMS such as elcomCMS, will provide you with the tools to enable easy creation, promotion and management of all events within your website, mobile site, intranet or portal.
It will support the whole life cycle of an event from:
- Set up and scheduling
- Resource allocation
- Registration, waiting lists and reminders
- Member management
Advanced features such as taxonomy management, different event listings, event search functionality, social networking integration and task management capability maybe available. In this blog post, we are just going to highlight the basics to give you a glimpse of what you could potentially achieve by managing your events through a CMS.
Some CMS’ come with simple Event Managements management, which will basically let you list event pages in date order. But if you’re serious about managing your Events properly look for a CMS like elcomCMS that provides dedicated Event Management technology
- Set basic information – subject and description of event
- Assign categories and event permissions/visibility
- Manage resources and location types
- Apply a start and end date to a time zone.
- Set and apply landing pages
- Add analytics tracking code
- Set event prerequisite and restrictions such as age or profession
Different user experiences.
Part of the promotion and engagement process is to ensure that your users can get to the information that they need and want. Key point: Make sure your CMS allows you to display your events the way that you need to meet your objectives.
Here are a few examples:
image above: ASFA - Event Search and View
Image above: REINSW - Events Listing
Image above: Tamworth Council - Event Calendar and Listing
Image above: Parachute federation calendar view
Hopefully this gives you a quick introduction into the power of events management through the use of an CMS like elcomCMS. In my next blog post, I’ll cover the advanced features such as social networking integration and taxonomy. These features will really extend your user experience and reduce event administration effort.