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The World Didn’t End? What Next for CMS?

Date Posted: Friday, 04 January 2013 11:21
Posted By: Kerry Butters

Despite the Mayans and many other people’s predictions that the world would end last month, we’re all still here and so turn our thoughts to more practical matters, such as what we can expect from the coming year.

With this in mind, here’s a few thoughts on what we can expect from CMS this year and digital trends in general for 2013.

Of course, the biggest trend that is predicted on a widespread scale is the continuing force of mobile on the IT industry in general. It’s not a difficult prediction to come up with, it’s common knowledge that the mobile sector is booming and will continue to in the next few years.

Adding to the wide array of tablet devices that we’re seeing hitting the market at a tremendous pace, is the news that the Linux-based operating system Ubuntu is joining the fray.

Ubuntu is to release code, initially, which will allow the OS to be run on the Samsung Galaxy Nexus, for developers and those with the tech know-how to swap OS’. Whilst it’s unlikely that the OS will take off in the consumer space, it could be a different story for enterprises as techy-types love Linux.

For CMS, this doesn’t mean a great deal except that enterprises will have more choice when it comes to the choices they make, especially with regard to BYOD. Ubuntu is a secure platform, whilst Android appears to be attacked with increasing frequency and the incidence of malware increases dramatically year on year.

Mobile PCs

Ubuntu will be available as a mobile version of the full OS, making it more PC-like than any other mobile OS. It will also be compatible with a range of Android devices as the drivers are pre-existent on the platform so users will be able to install the OS without worrying that they won’t be able to run it.

According to David Hillis, the arrival of so many tablet devices this year means that mobile will become PCs. This is especially due to the emergence of Windows 8 onto the market, as the OS can be used across a range of devices, both portable and static. What does this have to do with CMS you may ask? Well, it will force them into being “tactile”, so that they can keep up with touchscreen technology, so if your CMS doesn’t yet offer this it may be time for a change.

Social

There’s no longer any reason to doubt the power of social, it’s become a phenomena of our times and has transformed a number of industries, for the most part the marketing industry.

Social intranets will become more popular in 2013 as enterprises come to really understand the potential that it affords them; a happier and more streamlined workforce, to name just one benefit.

As many companies deploy to the cloud, so they should think about expanding the infrastructure already in place and adding to it if necessary. Cloud deployment is set to gain more traction this year, especially Software-as-a-Service (SaaS), which of course is encompassed by a cloud-based CMS.

This offers firms more flexibility, cost-savings and increased productivity so it would make sense to add social to the equation for a truly efficient workplace.

Customer Service

According to Forbes, 2013 is to be the “year of the consumer”, making customer service more important than ever before. This means that having a good CMS could be all that’s standing in between a company’s success or failure.

Customer service can be somewhat automated with a good CMS and can handle social, customer orders and storing extensive data, which allows a company to handle customers with a more personal touch.

This is vital; gone are the days of the faceless enterprise, consumers now expect to interact with brands in a way such as we’ve never seen before. This means that if your CMS is old and cranky, just doing what it has to and nothing more then you should probably change. The ROI is significant, especially if used in conjunction with other cloud services.

Just as social intranets make workers happy, so too does two-way communication with customers make them more content. They feel that they are speaking on a more personal level and this can be achieved, even with large corporations, if marketing automation is included in the CMS bundle, it doesn’t have to be done manually.

Happy 2013

If predictions from around the web are to be believed, then it looks like this year could be a bumper one for CMS, especially those that offer cloud-based products.

Of course, these predictions are nothing more than educated guesses, but they have some background to give them substance if you look back over the past 12 months in IT.

The web is becoming content and marketing rich and a good CMS can deliver everything a business of any size should require, from marketing and analytic solutions to mobile and social management.

For those who get it right this year, the horizon looks bright so it’s definitely worth ensuring that your business has the right solution to keep up with the competition. In fact, it’s vital if you don’t want to be left choking on your competitor’s dust.

2012 was a year of emerging technologies for many outside of the IT industry; the appearance of cloud (whilst it has been around some time, it’s really only begun to gain traction in the past 12 months or so) has meant that SMEs can compete on more of a level playing field than ever before and the power and speed of the internet has opened up a lot of new challenges for many.

CMS’, which of course have been around for a long time in one incarnation or another, should enjoy a bumper year as more companies come to realize that manual sorting of data is now a thing of the past – there’s simply too much of it.

Of course, that brings us to one of the biggest buzzwords of the year, big data, which is also set to see a big year, as is cloud, but that’s another story.

Whilst all of this seems to benefit the IT industry significantly, this is passed down to the end customer to ensure that businesses can use technology in a smarter way than ever before.

Happy New Year!

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