The support provided by Elcom, combined with the functionality & affordability of
elcomCMS, got us to market quickly, which was key to our success.”
Paul Sinclair, National IT & Strategy Manager
Raine & Horne’s workforce numbers around 3000 people, ranging from Gen Y to retirement age, and their offices sell residential, rural and
commercial real estate. Serviced by 30 staff in the Sydney-based corporate office,
the use of digital technology to communicate with each individual was imperative. Key challenges included the need to reach each person in every franchise
and ensure uptake of the latest information and marketing materials. Email was seen
as spam and the old intranet was full of out-of-date content with many paths to find it, causing much confusion.
A solution was needed that could be personalized to the varying needs of the users,
provide training and compliance management and a comprehensive range of functionality out of the box, quickly. After an extensive search it became clear that
elcomCMS was affordable, quick to market, supportive and had all the functionality
needed. A name for the new intranet was crowdsourced and ‘Scout’ was launched.
The adoption rate was immediate largely due to the publishing of agent rankings, an element of gamification that drives competition. Daily updates and regular use of video,
as well as a mobile-responsive format, were also contributing factors. Pop-up
compliance messages tracked through elcomCMS Training Manager provided the evidence needed to ensure awareness of legislative changes. Predictive search, online directory and social discussion tools have transformed a distributed workforce
into a cohesive community that now learn and share with each other.
Consistency of information
available to offices
Marketing libraries available on Scout ensure consistent branding across all
franchises, resulting in fewer calls to
the corporate office for information.
Improved training and compliance
The use of elcomCMS Training Manager
ensures compliance with legislative
changes and enables sign up and payment for
both face-to-face and online training courses.
Motivated and engaged agents
Integration with real estate CRM rhCompass
enables sales data to be pulled for each person, office and state. The publication of
agent rankings creates a talking point for
Searchability and reliable
Scout is the single trusted source when
searching for compliance information,
educational tools, marketing campaigns,
featured agent videos and more, while also
acting as a vital gateway to rhCompass.
Key elcomCMS features and modules used in the Raine & Horne solution:
- Corporate Compliance
- Corporate Directory
- Event Manager
- Form Creator
- Federated Search
- Training Manager
- Membership/My Account