Marketing professionals interested in learning more about how to engage audiences through IT platforms are invited to attend one of Elcom’s up and coming user conferences.
As part of the launch of its new content management system, elcomCMS9.5, Elcom will be hosting events in Sydney, and Melbourne to educate marketing, communications and IT professionals about ways to reach new customers, better communicate with existing customers and measure return on investment.
“Consumers have come to expect personalised experiences when they engage with brands, especially online. This offering has shifted from the luxury end of marketing to mainstream, and many companies are now playing catch-up,” Elcom’s Product Director, Tim Kirkman said.
“Automated, data-driven personalisation such as customising the information delivered on your website is the most viable solution for businesses. Leveraging technology such as elcomCMS will ensure the resources of both your marketing and IT teams are used effectively.”
The Sydney event will feature a guest speaker from leading marketing automation software developer, Marketo, and the chief digital officer of a government agency that has overhauled its client engagement strategy with great results. In Melbourne, participants will hear from the Elcom team and the Assistant Director, Online of a government agency that is changing the way Australians access public services
“This is a unique chance for marketers to hear different perspectives from senior leaders in three fields that all relate to improving communication and sales or engagement opportunities, in an environment where direct questions can be asked and answered,” Tim Kirkman, Elcom’s Product Director said.
The event details are:
Date: 17 July
Time: 7:45am – 11am
Location: Australian Technology Park, 2 Locomotive St, Eveleigh
Marketo and Chief digital officer from FWO (Fair Work Ombudsman)
Date: 31 July
Time: 2:30pm – 5:30pm
Location: Eureka89, Southbank
For more information including registration, visit the elcomCMS user conference web page
Marketing Manager, Elcom