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Australian firm innovates product offering with new mobile technology

Sydney, Australia17 November 2010 – Elcom, one of Australia’s largest independently owned web developers, has launched version 7.2 of CommunityManager.NET – its flagship enterprise Web Content Management System (WCMS).

The company’s product is used by hundreds of local and international organisations to streamline processes and improve information architecture. According to CEO John Anstey, “this is achieved through simplifying the development, publishing and management of online content in the form of websites, intranets, extranets, membership systems, web applications, e-commerce processes and mobile platforms.”

Version 7.2 of CommunityManager.NET has a host of new features and upgrades from previous versions. One of the company’s most significant enhancements was based on the emerging trend of web accessibility via mobile platforms.  According to leading technology research body, Gartner; “By 2013, mobile phones will overtake PCs as the most common Web access device worldwide”.

Elcom’s version 7.2 has capitalised on this trend and been able to provide businesses with a synergised mobile functionality, which is built upon highly innovative user-agent detection technology. Mr Anstey states “this means that organisations no longer need to develop separate content and sites for an infinite number of platforms such as iphones, ipads and blackberrys. Our system has complete separation of content and presentation, so our customers do not need to repurpose content, as specified templates will be embedded into the system – ensuring a more automated process which saves time and money”.

Some of Version 7.2’s other enhancements also include a new analytics engine which enables marketers to collect, analyse and report on variety of campaign metrics, while owning all data – unlike other service providers that keep this information for industry analysis.  The new version also includes an office connector with the ability to publish content from within Microsoft Word or Outlook; this extends the existing functionality of the SharePoint connector allowing CommunityManager.NET to seamlessly co-exist with an existing SharePoint solution.

Elcom is an exciting Australian company which is continuing to drive product innovation within the enterprise Web Content Management sector. Through the pursuit of an aggressive release schedule which involves quarterly updates, it is confidently growing its customer base and market presence, locally and internationally.

About Elcom

Founded by John Anstey in 1996, Elcom is a globally recognised enterprise web content management developer assisting mid-market organisations achieve their online objectives for corporate websites, intranets, ecommerce and training through one powerfully simple, secure platform: the CommunityManager.NET Enterprise Web Content Management System.

For more information about version 7.2 of CommunityManager.NET and Elcom’s suite of web application products please visit  or call Kevin Oliver on (02) 8064 0999 to arrange a product demonstration.

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