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Benjamin Franklin Institute of Technology delivers excellence through new digital strategy

Engineering and Industrial College, Benjamin Franklin Institute of Technology, has implemented elcomCMS to support innovation and digital strategies

BFIT_Screenshot HomepageSan Francisco, USA – 7 August 2013 – Elcom, a global provider of .NET enterprise web content management solutions is pleased to announce that Benjamin Franklin Institute has launched their new website on the elcomCMS platform.

Founded in 1908, Benjamin Franklin Institute of Technology (BFIT), is one of New England’s oldest colleges of engineering and industrial technologies. To date, the college has assisted over 80,000 alumni establish  careers in the fields that drive America’s knowledge economy; For over a century, the College continues to invest in strategies and infrastructure to align its curriculum with the needs of employers so that current and future students can get the skills necessary to secure good paying technical jobs.

Elcom’s core product, elcomCMS, is an enterprise web content management system, designed to provide organizations with the technology to achieve their online objectives for websites, intranets, portals, mobile, social, learning management, eCommerce and online marketing. Clients of the elcomCMS include: Hyundai, Target Australia, Kia, Lego, Austrade, Lend Lease, Woolworths, Orica Mining Services Emerson Network Power and more.   

BFIT’s new website comes as part of their overall strategy to innovate, enhance communications and further extend their support and services. The elcomCMS platform, was selected from a short-list of solution providers for its functionality, user-friendliness and cost-effectiveness. The platform allows BFIT’s web publishers, administrators and department leaders to collaborate and deliver quality information through the website.

Notable enhancements in the new website include:

BFIT_Screenshot SubpageEnhanced design and navigation

The flexibility of the elcomCMS platform, meant that BFIT was able to implement the style and experience that they wanted for their website and digital strategy. The site navigation has also vastly improved to provide easier and intuitive access to information.

Richer content and information

The built-in functionality that comes with elcomCMS, has provided BFIT with the tools to quickly create, update and manage content. Features such as workflows, the content-editor and group management allow BFIT to disseminate content creation amongst subject-matter experts and publishers within the college to provide students and prospective with deeper and richer content.

Easier enrollment

The improved experience and enhanced functionality found on the new site will make it easier for prospective students to obtain information, make decisions and start the enrolment process. BFIT is dedicated to helping students every step of the way, and the new website is key to facilitating this commitment.

Commenting on the launch BFIT’s, Associate Director of Development & Communications, Mehdi Okasi said “Elcom’s collaborative approach to this project, their exceptional customer service, and the ease of use and functionality of the elcomCMS all contributed to the success of this high-profile project. As the College continues to innovate new programs that are strategically aligned with the needs of industry, a website that can spotlight and showcase our community’s efforts and successes becomes essential. As a marketing tool, the newly redesigned website will drive the College’s continued prosperity and growth. We are exceptionally happy with the Elcom product, their continued support, and for the successful launch of this project. ”

Following on from Okasi’s comments, Josh Anstey, Elcom’s VP Partner Engagement said “We are excited with the launch of the new BFIT Website. The team at BFIT have leveraged elcomCMS to successfully deploy their digital strategy and strongly position themselves to meet their future digital strategy requirements for the students, staff and general BFIT community. BFIT is another great client, part of our global client community that is seeing the return and benefits of elcomCMS.”

To experience Benjamin Franklin Institute of Technology’s new website for yourself visit:

About Elcom

Elcom is a global provider of enterprise web content management systems. Elcom assists mid to enterprise organizations achieve their online objectives for corporate websites, intranets, portals, mobile, social, eCommerce, learning management and online marketing through one powerfully simple and secure platform: elcomCMS.

elcomCMS can be delivered in the cloud, as a SaaS, on-premise or hosted.

Based in San Francisco, CA, and with offices in New York and Sydney, Australia, Elcom is a Microsoft Gold partner with more than 1,000 successful customer implementations around the world.

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