Elcom attended the Online Retailer Exhibition and Conference from the 6-8 July at the Sydney Convention and Exhibition Centre, to showcase it’s eCommerce Manager, developed as part of the CommunityManager.NET CMS platform.
The Online Retailer is Australia’s premier e-retailing event and this year nearly doubled the number of delegates, with over 4000 pre-registrations. The event was split into three main areas:
- Web Marketing, Customer Acquisition, Web Selling & Merchandising
- Small E-retailers – strategies & tactics, Site design, Content & Performance
- E-Commerce Insights & Solutions, Multichannel Retailing Essentials
There was a diverse range of organisations in attendance, from small online retail start-ups to large Australian multi-channel retailers, all with the objective of either getting some useful tips from the thought leadership presentations or on the lookout for new, innovative vendors.
Elcom had a distinct advantage over many of the vendors exhibiting, with its ability to provide much more than just eCommerce functionality. The ability to plug-in additional modules to power other online applications such as intranets, supplier portals, online training and online induction was seen as very attractive.