In recent years, marketing has become a science; it’s all about results, visibility, measurability and return-on-investment, and the elcomCMS Online Marketing solution will provide you with the functionality to better manage your marketing campaigns and gain that insight you need to enhance and improve your online marketing strategy.
The modular and interoperable design means you can implement the measurable online marketing environment that you want. Simply add the Online Marketing pack or choose the modules you need to get started.
- Measure website success, webpage-by-webpage with Analytics
- Reduce bounce-rates by delivering targeted and concise content
- Analyze website or webpage effectiveness with A/B Testing
- Deliver and manage email campaigns with the Email Marketing feature
- Integrate with existing marketing applications for a streamlined online marketing management
elcomCMS for Online Marketing Overview
The A/B testing Module provides you with the tools to measure and evaluate different site scenarios, whether it be content, layout, call-to-action points, design and more. This powerful tool allows you to test the effectiveness of any modifications and improvements made to your site.
Easily create, import and manage an unlimited number of mailing lists. Create HTML email campaigns (fully compliant with the Federal Government Privacy Act) and track statistics.
Real-Time Personalization provides the ability to target individual articles based on what keyword(s) your audience types into a search engine such as Google, Yahoo! or Bing.
The Analytics Module from elcomCMS is an innovation that will take your capability to track web or intranet visitors’ statistics to a new level.
elcomCMS has been specifically design to meet the technical guidelines for CMS SEO friendliness. It also comes with features that enable you to optimize your search engine marketing: Meta tags, SEO friendly URLS, canonical tags, no follow/index attributes and more.
elcomCMS has been integrated with a number of external marketing applications such as Customer Relationship Management (CRM) systems, database applications, document management, campaign management tools and email marketing. elcomCMS works for you, so if there is a platform that you know and love, we can integrate it with elcomCMS for seamless marketing management.
Manage any number of sites through elcomCMS, whether you are managing your website, portals, intranet, eCommerce site, mobile or social sites - it's easy through elcomCMS's multi-site management capability.
What else can elcomCMS help you achieve?
Use elcomCMS to power your web sites, intranet, extranet, online store and online training portals. Learn more about elcomCMS content management solutions