What is Marketo?
Marketo is a leading third-party Marketing Automation tool that gives marketing, campaign and digital managers the power and flexibility to implement better lead generation and nurturing campaigns to generate more ROI with less manual effort.
What does the Marketo Connector do?
The elcomCMS Marketo Connector provides the ability to integrate your Marketo environment with elcomCMS. There are two key ways that data can be synchronised from elcomCMS to Marketo: Community Users and Landing Pages.
For organizations with members, the connector allows you to better serve your community through targeted member campaigns and content. Known members already registered within your site can be synced with Marketo along with user engagement information such as downloads, pages visited and time spent on page.
- Send targeted and exclusive offers to community members based on frequently visited pages and previous engagement points such as video views, downloads and purchases.
- Identify and re-engage community members who have become inactive with targeted email campaigns
- Capture community information effectively to streamline support and service programs
- and more.
The integration brings Marketo's landing page functionality into the elcomCMS, providing you with a one-stop-shop to maintain your landing pages and lead forms. As well as syncing data captured through forms, such as contact details; user activity is also captured to help you run effective follow up and lead nurturing campaigns.
- Provides you with the ability to automatically capture lead data and sync it with Marketo, removing the need for manual uploads and data entry.
- Re-use site templates and Master Pages, to maintain design consistency.
- Take advantage of Marketo to score leads and only send qualified leads to the Sales team for follow up, whilst continuing to nurture other leads through targeted campaigns.
- Manage your lead life-cycle from end-to-end, removing the risk of lost opportunities.
Click here to request a live demonstration of the elcomCMS Marketo Connector