Streamline and automate lead generation, lead nurturing and campaign management with elcomCMS Marketo Connector. The elcomCMS Marketo Connector provides the ability to integrate your Marketo environment with elcomCMS. There are two key ways that data can be synchronised from elcomCMS to Marketo: Community Users and Landing Pages
Community Users: For organizations with members, the connector allows you to better serve your community through targeted member campaigns and content. Known members already registered within your site can be synced with Marketo along with user engagement information such as downloads, pages visited and time spent on page.
Landing Pages: The integration brings Marketo's landing page functionality into the elcomCMS, providing you with a one-stop-shop to maintain your landing pages and lead forms. As well as syncing data captured through forms, such as contact details; user activity is also captured to help you run effective follow up and lead nurturing campaigns.