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Deal closing content: How content personalization converts prospects into buyers
More than four out of five consumers believe personalization has at least some influence on what they purchase so start customizing content today In a world of seemingly limitless digital content, marketing managers need to offer more personalised – and hence relevant – content to keep people coming back and engaged while visiting a Web property. But what does personalization mean beyond marketing parlance? Let’s take a look at a few practical steps content managers can take to give a Web sit ...
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Top Google Analytics Reports to Measure Your Intranet Engagement
Your new intranet is in place and staff are starting to use it. Now it’s time to investigate what, when and how they are using it. In this post we’re going to quickly review 7 main Google Analytics reports that will give you high level insights into your intranet’s effectiveness. (Note: You’ll need to have Google Analytics setup and installed on your intranet.) Google analytics has hundreds of different reporting options, so there’s many to choose from. We’re going to focus on two main areas: ...
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Understanding The Digital Workplace
We are now in an age where the workplace isn't just a physical space occupied by employees during office hours. Today’s workplace is an always connected environment providing instant access to everything employees need. As the workplace becomes digital the whole workforce and upper management can communicate and collaborate in many new and effective ways. The ability to combine productive business relationships beyond the natural work groups enables knowledge sharing across the organization. In ...
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Choosing the Right Dashboard for Your Intranet
Collating and presenting data in such a way that it’s understandable and useful to the end user is no longer the complex process that it once was. Modern intranet dashboards are capable of pulling both historical and real time data from various sources in order to display it in a visual manner that provides insights.
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How to Map Your Business Requirements to Your Intranet Platform
Mapping the deployment of a new intranet project with a company's goals and strategic plans increases intranet success and ROI. This is because if your intranet strategy is mission critical, then it's likely that it will win the support of company executives. And today's intranets can, when planned out carefully, be central to a business's ultimate success.
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Marketing technology creates customer experiences
Marketing managers are striving more than ever to create targeted, robust and more agile marketing campaigns. To do this well, we’re seeing an increasing reliance on technology, digital channels and the integration of the two.
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Web Content Management Explained in Plain English
Enterprise Content Management Systems/Content Management Software (CMS) are also referred to as Web Content Management Systems (WCM or WCMS) is software that facilitates the creation, management and delivery of information commonly via corporate websites, portals, extranets or intranets.
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Content Management Glossary
The Definitive list of Content Management terms and definitions.
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What is an Intranet Portal
Traditional business practices just don’t work on the internet. The speed of changing to meet consumer and organisational needs is moving at such a rate that there is a risk of information overload and of branding getting lost in a sea of information as new forms of content, context and communication emerge. Consequently maintaining a website with constantly changing content can be a daunting prospect and that is why Elcom Technology has developed elcomCMS.
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What is an Intranet
An intranet is one of the most valuable tools an organization can have if it is relevant, up-to-date, user-friendly, and saves time and money. Unfortunately most intranets are not well-maintained. They are out-of-date, stagnant, chaotic, difficult to maintain and they cost their companies thousands of dollars in inefficiencies.
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What is an Extranet
a privately maintained computer network that uses the internet to allow partial access to authorized partners, suppliers, vendors, on-road sales staff, customers and other organizations for the purpose of sharing operations and information.
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CMS Checklist
The larger vendors excel at many of the checkpoints but often fall short on web standards and usability. It’s usually the opposite for the smaller players. It’s no wonder low end CMS’s have made such a dent in the market, but these offerings can be lacking in other key areas such as security and migration. It’s often the mid-tier vendors that tick the most boxes because they usually pre-date the enterprise players and have the advantage of being agile, coupled with extensive domain knowledge in ...
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Using Team Workspaces with Social Features to Improve Collaboration & Productivity
Few things are more crucial to the success of a business than efficiency. Wasted resources, time and effort are a drag on both productivity and profits. While most companies are aware of this risk, as a business grows, it can become more compartmentalized, causing communication and organization to break down. Discover how to use team workspaces with social features to improve collaboration and productivity, via an intranet or similar solution.
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How a Social Feed Can Contribute to Business Success
86 percent of marketers said social media was pivotal for business. Discover how a Social Feed within a CMS can contribute to business success.
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Customer Experience
Customer experience is not about isolated moments such as that telephone conversation with a sales rep or a trip to the shop. Instead,customer experience is what actually defines your brand. It's a sum of each moment where a customer interacts with your brand, and these interactions usually unfold over time, across different channels and through different mediums. Customer experience can be measured by the overall satisfaction a customer has with your brand as well as the likelihood of that cust ...
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Collaboration in the Enterprise
Collaboration has been described as “the essence of team work and probably the most important reason businesses build teams in the first place.” Despite this, many companies still struggle to enable effective collaboration in the workplace. There are several reasons that enterprises might find a disconnect with employees. Company culture may not support collaboration, or the technology within the enterprise may not be sufficient to engage employees.
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Document Management Best Practices
Document Management Systems provide the ability to convert, store and share a variety of digital documents within a network. The popularity of DMS peeked in early 80’s when large corporations started utilizing the technology to convert paper documents to digital formats. This process allowed the corporate managers to reduce workload by minimizing the use of papers.
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Intranet-Best Practice
An Intranet is the backbone of today's corporate environment. It is basically a form of the internet, but with limited access that is intended to be used only by the employees of individual companies. In many ways it is considered a smaller version of the internet. Built on the same platform, an intranet utilizes similar technologies present on the internet such as TCP/IP, HTML, SMTP and FTP protocols.
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Web Engagement
Web Engagement Management (WEM) is a relatively new term that encompasses: "The process of building relationships with customers that result in them becoming ambassadors for your brand or product."
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Mobile Web Best Practices
elcomCMS assists businesses that seek to capitalize on the growing mobile web usage trends. The Elcom CMS is a powerfully simple, secure and scalable platform which has the capacity to execute either One Site or Two Site Methods of mobile rendering. elcomCMS' modular system allows these two solutions to be purchased as out-of-the-box functionalities, built on the base platform.
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