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Mobile Web Best Practices

elcomCMS is Mobile Optimized

elcomCMS assists businesses that seek to capitalize on the growing mobile web usage trends. The Elcom CMS is a powerfully simple, secure and scalable platform which has the capacity to execute either One Site or Two Site Methods of mobile rendering. elcomCMS's modular system allows these two solutions to be purchased as out-of-the-box functionalities, built on the base platform.

What is Mobile Web?

Generally the term Mobile Web refers to the browsing of the internet from a Mobile Device, such as a phone, PDA or Tablet. These devices are portable, wireless enabled and off­er users a convenient way in which to retrieve information, connect to friends and family and shop online. The importance of the Mobile Web, reached a milestone in 2008 when according to the International Telecommunications Union (ITU), mobile access to the Internet exceeded desktop computer based access for the first time. From this point, there has been a growing need among businesses on how to best capitalize on and cater to this new demand.

Why is Mobile Web Important?

Currently there are over 5 billion mobile phones worldwide in active use today – a figure which is approximately 4 times greater than Personal Computers (PCs). This automatically indicates that as ownership of mobile phones and other such devices continues to rise, so too does consumer demand to access the Web from mobile devices, whether it be in addition to or in replacement of traditional PCs.

There is an abundance of research in support of this notion. This is especially the case throughout 2010, whereby global Web traffic from mobile devices increased exponentially (124%). In North America, the Web traffic from mobile devices increased by 110%, according to the same study conducted by Quantcast.

On the other side of the world, mobile consumers in China have surpassed their American counterparts with regards to using the devices to access the Internet (38% of Chinese mobile subscribers compared to 27% of American mobile subscribers), despite less advanced networks. Further to these current trends, Gartner Research states that “By 2013, mobile phones will overtake PCs as the most common Web access device worldwide”. In addition, while the number of PCs accessing the Web is predicted to be 1.78 billion units in 2013, the combined installed base of smart phones and browser-equipped enhanced phones is expected to exceed 1.82 billion units – surpassing PC access by almost 100 million units.

elcomCMS Mobile Module

Elcom’s Mobile Module is the best suited for those companies wishing to implement a One Site strategy. This out-of-the-box Module is built on highly innovative user-agent detection technology, allowing organizations to enjoy a more automated process. This means that businesses will not need to develop separate content and sites for an infinite number of platforms such as iphones, ipads and blackberrys. Elcom’s Mobile Module has complete separation of content and presentation, so companies will not need to manually repurpose content, as speci­fied templates will be embedded into the system.

For those organizations wishing to adopt a Two Site Strategy, Elcom’s Multi-Site Module can assist in its implementation. The Multi-Site Module which can also be obtained out-of-the-box – will serve to manage multiple sites from a single elcomCMS deployment. This allows the sharing of content, including pages, documents and images across all multi-sites, minimizing maintenance and management.

Elcom's HTML5 Capabilities

Elcom holds both front and back-end experience in the creation and deployment of HTML5 applications. Elcom has developed solutions for Mobile devices in HTML 5 that allow greater functionality than HTML4 and result in a smoother user experience with more flexible and functional design.

HTML5 Website solution Vs Web application

In the case of website developed in HTML5, the content is stored within the compatible device browser (iphone OS features the only compatible HTML5 mass produced browser at present) for offline use.

Mobile Optimization Whitepaper

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