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Elcom Blog

Follow our blog to read updates, sneak peaks, opinion pieces on the latest technology and gain insight into the latest trends. Feel free to leave us your comments and feedback.

How to Effectively Measure Mobile Intranet Success
23 Nov 2016
Being able to access the intranet on a mobile device with an optimized experience can be exceptionally valuable, especially for employees who are not based in offices and don’t have access to PCs or laptops during the day. Effectively measuring mobile intranet success can help you target efforts to optimize the mobile experience for all employees, and not just those who own one type of device.
8 Smart Ways to Measure Your Intranet Performance
8 Nov 2016
Intranet metrics doesn’t come with a hard and fast set of rules. However, there are some key approaches and best practices which can help you get the most out of measuring your intranet. Using this data helps you understand how employees use your intranet, what they feel about it and how the intranet impacts your organisation is the best way to deliver a modern, relevant channel which will keep on improving.
The Big Renovation: The Benefits of the Digital Workplace
25 Oct 2016
In recent years, the popularity of digital workplaces has soared. And thanks to the many tested benefits for employees and managers alike, is showing no signs of slowing down. This accelerated change within the last 10 years can be attributed to the following three phenomenon:
Keeping a Member Portal Alive With Captivating Content
11 Oct 2016
A secure member portal with content delivered in interesting and interactive ways will not only keep visitors engaged, but prevent them from searching for news and other information from other sources. Here are just a few ways your members can interact with your organization.
Using the Right CMS for Your Portal Will Take Your Training Capability to Another Level
14 Sep 2016
Web content management systems are typically used for publishing content but can also offer a training management capability which supports your need to offer training and education to your members, customers or workforce, online via your portal. A web CMS that has the capability to deliver courses via your portal makes the business case even more compelling.
Getting Authorization Right for an Integrated, Single Sign-on Web Portal
14 Sep 2016
A web portal is a gateway to many online services so getting authentication right is a high priority. To ensure your web portal experience is productive and seamless for your members, who might be your customers or your workforce, single sign-on (SSO) is used to authenticate one user to a range of services which would ordinarily require separate login actions.
Going Mobile: Mobile Lead Generation and The Role of Your Mobile Responsive Website
6 Sep 2016
It’s a mobile phone pandemic. Used by almost everyone – both the young and the old – mobile phones have become an invaluable tool in our everyday lives. In fact, you only have to walk outside to notice this mobile phone pandemic is very real. Your customers and future customers expect to engage with your organization’s website via a mobile phone or tablet so you’d better make sure it’s designed to be mobile responsive.
5 Major Workforce Mobility Trends That Will Shape Your Enterprise
30 Aug 2016
Over the past several years, mobility has caught the eye of many enterprises looking to increase productivity, communication, culture, collaboration, engagement and customer service, among others. In this article we’re going to take a look at the future of mobility in the workplace, and the trends that we can expect to see going forward.
Intranet ROI: Managing HR processes & supporting the IT Helpdesk
23 Aug 2016
Over the last few weeks we have introduced you to 12 key business processes you can implement on your intranet to deliver measurable value to both the organisation and the people working there. Certain processes may resonate more with you than others however, many of the principles and features in one process can be applied across different or related processes.
Best Practice Tips for Building or Improving Your Corporate Intranet
16 Aug 2016
Welcome to part three of our blog series specifically for Intranet Managers. Guest writer Kim Jones outlines how to build or improve an intranet that aligns with the company’s changing needs, and provides examples based on her experience in a large financial services company.
Key business processes where the intranet truly delivers: Training & Projects
10 Aug 2016
In an earlier blog we introduced you to 12 key business processes that deliver measurable value to the organization and the people working there. Some processes will resonate more with some organizations than others. However, many of the principles and features in one process can be applied across different or related processes.
Best Practice Tips For Planning a Corporate Intranet Project
3 Aug 2016
In this post for Intranet Managers, Kim Jones outlines the key considerations when planning an intranet for a medium-large organization. Examples shared are based on Kim’s experience in a large financial services company.
Let them have cake and eat it! 95% of people share their bad experience - here are 5 ways to make sure your Customer Experience (CX) always gets rave reviews.
27 Jul 2016
Sharing our thoughts on a recent customer experience is second nature to most of us, and studies have shown we are more likely to share negative experiences than positive ones. Join this with the fact that 70% of people consult independent review sites, and 57% consult social media before making a purchase and your customer experience has never been more important. Here are five tips for making sure you are always getting great reviews.
68% of customers will pay more if they believe they will have an excellent customer experience (CX) – how do you measure up?
19 Jul 2016
Let’s face it, who wants an economy class experience? Not many of us. In fact a study by American Express in 2014 revealed that 68% of customers are willing to pay more if they believe the company will provide excellent customer service. Today on the blog we’ll look at the 5 ways to upgrade your customer’s experience from run of the mill to first class.
What Mary Meeker's State of the Internet Report Means for Marketers
13 Jul 2016
In June 2016 Mary Meeker's State of the Internet Report was released to the general public, and as usual contained valuable marketing insights that should be considered when planning your marketing strategy and tactics for the next year. The 213 deck of slides available on SlideShare provides a thorough analysis of how the internet contributes and shapes the global economy. This year, there were several insights into mobile adoption trends, as well as general internet growth predictions.
Mobile-friendly Web experiences a marketing must in the smart device era
6 Jul 2016
With 3 billion people accessing the Internet, the mobile Web interface is now a critical channel for lead generation in a world of smart portable devices There’s no doubt the mobile app revolution changed people’s perception of what’s possible with a portable computing device. Native apps are now a must-have conduit to smart device empowered audiences everywhere. But what about the mobile Web? Should marketers target this interface as a way to reach buyers? The answer is a resounding yes and ...
Best Practice for Switching your elcomCMS site from http to https
15 Jun 2016
The Move to HTTPS Moving web sites from http to https is becoming more common as companies aim to improve security, and take advantage of the slight algorithm benefit that Google gives to secure sites. In the following we’re going to cover the main considerations and actions related to switching an elcomCMS managed site.
Build skilled project teams via your intranet
2 Jun 2016
Retain and grow the talent in your organization In this guest post, Kim Jones outlines how to use your intranet to maximize the skills and expertise already available inside your organization (internal crowdsourcing), reduce staff attrition, loss of corporate knowledge and valued skills, and empower your workforce to get involved in projects that interest them.
Top 12 Intranet Processes: Connections, Accessing Resources
26 May 2016
Above everything else, intranets must help employees get their work done. A great intranet allows staff to complete simple tasks, makes key processes more efficient and supports individuals in their role. When an intranet facilitates everyday work then employees will visit regularly. And when individuals work more efficiently and effectively, organizations benefit. Productivity is increased, processes speed up, costs are reduced, risks are minimized and services are improved. A great intranet ...
Intranet Health Check
18 May 2016
If you haven’t already, be sure to check out our related resources. We recently published the Intranet Health Check Video, Intranet Evaluation Guide and the 6 Step Guide for a Social Intranet Business Case. When performing an intranet health check, following these steps will ensure the best results.
Intranet Evaluation Guide: Technical Considerations and Tips
11 May 2016
Elcom’s Intranet Evaluation Guide has been designed to help you choose the right intranet by outlining the six key elements of making a buyers decision, ensuring you find an intranet that meets your organization’s needs. This article will outline the fifth & sixth elements to continue to guide you during your intranet decision.
Intranet Evaluation Guide: Assessment and Decision Making
19 Apr 2016
Elcom’s Intranet Evaluation Guide has been designed to help you choose the right intranet by outlining the six key elements of making an intranet decision, ensuring you find an intranet that meets your organization’s needs. We’ll provide a useful checklist, questions to consider and tips and tricks that will make your intranet evaluation and decision process as simple as possible. This article will outline the third & fourth elements to continue to guide you during your intranet decision.
Intranet Evaluation Guide: Foundations, Strategy And Determining Intranet Capabilities
13 Apr 2016
Social intranets for business provide a modern framework for employees to do their jobs efficiently and encourage engagement and communication in both the physical and digital workplace. The success of an intranet determines the success level of client service.
Why Your Intranet Must Be Mobile-Friendly
7 Apr 2016
A key aspect of successful intranets is the ability to support mobile users. With the growing number of people telecommuting, traveling for business and working from remote locations, a mobile-friendly intranet is integral not optional. Here are eight reasons why your intranet must be mobile-friendly.
Using Google Analytics with your Intranet
23 Mar 2016
Google Analytics is a useful tool for gaining insights into what content your intranet users are engaging with. In this article we're going to cover how to setup, implement and enable Google Analytics on your elcomCMS intranet.
The Rise of the Digital Workplace
11 Mar 2016
The digital workplace may sound like a new label for current intranet platforms, but in fact it encompasses much more. The term has become quite popular in business, however, many organizations don’t know what it actually means or if they even have a digital workplace implemented (and if they don’t, where do they get one?).
Communication Tools Used in Modern Day Business
19 Feb 2016
Good business communication is key for efficient business decision making and the running of everyday processes. What are the most popular communication tools used in business today? What trends can we expect to see in business communication in the future and how will these trends affect the way we do business and communicate with colleagues and clients online?
10 Intranet Trends for 2016
3 Feb 2016
Today’s intranet is a well-oiled machine with intuitive features, time-saving elements and an increased capacity for collaborative efforts. The year ahead is set for even more advances to allow intranets to take businesses to new heights of success. Watch for the following 10 trends in intranet features and improvements to develop in the coming year:
Building the Business Case and Engaging Stakeholders: Stages 5 and 6 of our 6 Step Guide For a Social Intranet Business Case
20 Jan 2016
Our eWorkbook, 6 step guide for a social intranet business case, is an insightful methodology which aims to provide readers with a comprehensive guide to establishing a compelling business case for their social intranet strategy. This blog post discusses some of the most important items within the guide. Through six stages our new eWorkbook details the individual steps you need to take towards developing a good business case for a social intranet, and gives relevant tips and tricks to help yo ...
How to Craft the Perfect Welcome Email
15 Jan 2016
Email marketing is still highly relevant and can boost sales significantly. Not having a welcome email is to miss out on a great opportunity to not only make sales, but further engage with your customers and turn them into loyal followers of your brand
How to Carry Out a SWOT Analysis
7 Jan 2016
In order to effectively market a business, it’s necessary to understand all of its strengths and weaknesses.
Keeping Track of Marketing Data in a Changing Landscape
1 Jan 2016
One of the most important factors in prudent data collection is the proper integration and standardization of said data. Without organising customer data properly it may become impossible to efficiently examine data in order to help determine/influence further business practices.
Social Login and its Role in Data-driven Marketing
20 Dec 2015
As social media platforms continue to expand and develop, social login follows in its footsteps – providing users a simplified and often more personalized web browsing experience. Correctly utilising social log-in services within your web content can increase consumer engagement and spread awareness of your business.
Strategize and Assemble Data: Stages 3 and 4 of our 6 Step Guide For a Social Intranet Business Case
10 Dec 2015
Our eWorkbook, 6 step guide for a social intranet business case, is an insightful methodology which aims to provide readers with a comprehensive guide to establishing a compelling business case for their social intranet strategy. This blog post is the third in a series of four, discussing some of the most important items within the guide.
Identify Areas of Value: Stage 2 of our 6 Step Guide For a Social Intranet Business Case
4 Dec 2015
Our eWorkbook, 6 step guide for a social intranet business case, is an insightful methodology which aims to provide readers with a comprehensive guide to establishing a compelling business case for their social intranet strategy. This blog post is the second in a series of four, discussing some of the most important items within the guide. See the first post here.
6 Step Guide For a Social Intranet Business Case - Stage 1: Explore Your Organisation
26 Nov 2015
Our upcoming eWorkbook, 6 step guide for a social intranet business case, is an insightful methodology which aims to provide readers with a comprehensive guide to establishing a compelling business case for their social intranet strategy. This blog post is the first in a series of four, discussing some of the most important items within the guide. Through six stages our new eWorkbook details the individual steps you need to take towards developing a good business case for a social intranet, and ...
Everything You Need To Know About Collaboration In Organisations
17 Nov 2015
Collaboration is a business concept which underlines how processes are carried out within an organisation. Without the proper tools and strategies, collaboration can be hard to foster in the workplace. Over the past two years we’ve posted a number of articles and blog posts discussing the topic of collaboration in the enterprise.
Using Intranet Social Tools to Boost Engagement & Collaboration
10 Nov 2015
A key goal of intranets today is to streamline company processes to ensure efficiency of the workforce. Features implemented include responsive design, comprehensive search, document management and social tools to boost collaboration and engagement among users.
12 Ways to Increase Workforce Engagement with Your Intranet
3 Nov 2015
Intranets are a powerful tool for managing any enterprise, but more and more businesses are coming to realize intranets can be a powerful workforce engagement tool as well.
Managing Online and Mobile Customer Engagement
22 Oct 2015
For businesses that want to use online and mobile to drive customer engagement it is important to understand the tools and techniques that can help. Business is all about people – your customers, your staff, and your stakeholders. Successful businesses are not merely transactional, they are relational – and the real challenge now is to adapt traditional business practices to the digital age.
What You Need To Know About Intranet Governance
20 Oct 2015
While some think intranet governance refers to a set of documents, it is far more rich and nuanced than that. An intranet is digital in nature and driven by technology, but it is ultimately the people behind it that make it successful. Use these tips and guidelines for effective intranet governance and success within any business or organisation.
The Mobile Friendly Intranet
6 Oct 2015
A few short years ago it was thought that mobile and tablets would eventually replace desktop and laptop PCs altogether. This may very well happen in coming years, as more productivity-centred tablets appear on the market. For the most part however, at work we tend to use more than one device to access all manner of tasks. And employees expect to be able to do this with little in the way of fuss, especially since BYOD took off.
Teams Soar Together When Cross-Channel Marketing Strategies and Digital Communications Are in Synch
10 Sep 2015
Brady Barksdale of Elcom and I just came back from MediaPost’s Cross-Channel Marketing Insider Summit in Tahoe with good insights and plenty of inspiration. As usual, the Insider Summit provided an incredible forum to learn, connect with key people, enjoy and take information nuggets back to the office to share with colleagues.
Digital business - risk, reward and governance
4 Sep 2015
This blog is the third in a series of four and will be followed with an e-book. You can register your interest for the e-book in advance here. The author, Kate Caruthers, is Head of Data Governance and Business Intelligence at UNSW. She has deep experience in enterprise digital and social media and has delivered solutions across the public and private sectors.
AA Compliance: Why WCAG 2.0 Is Important
3 Sep 2015
The Australian Government has recently endorsed the second version of the WCAG Guidelines (Web Content Accessibility) for all government websites. This new standard replaces the previous WCAG 1.0 compliance mandate, and this standard is being upheld by businesses and non-government organisations as well. The full scope of the change as well as advice for meeting the standard is discussed on the Department of Finance website in a Web Accessibility National Transition Strategy (NTS) document.
The Power of Workflows and Forms for Intranets & Portals
27 Aug 2015
The humble intranet has matured in recent years and we often see discussion surrounding social and collaborative tools, employee engagement and company culture in relation to the intranet. The move towards the fabled ‘paperless’ office has been one that’s been surprisingly slow to take place. Most office environments still produce a huge amount of hard copy that has to be filed and stored in such a way that it’s accessible.
Changing Patterns of consumption
20 Aug 2015
We are in the midst of a major shift in consumers’ expectations. This includes how and when consumers expect to be able to access goods and services. Today the emerging baseline expectation from customers is that they will interact with a company and its products on their own terms.
Becoming a digital business that thrives in the age of Social, Local, and Mobile
5 Aug 2015
We have moved into an age where many people in the western world have an internet-connected smartphone or tablet in their hands most of the time. This change in the adoption and use of mobile technology together with always on connectivity is changing the way our customers expect us to do business with them.
How Using Video Helps Improve Customer Retention
30 Jul 2015
Video marketing is a key channel for many businesses, due to the ease with which it allows companies to communicate with prospects and customers.
79% of all consumer Internet traffic in 2018 will be video
23 Jul 2015
Publishing and marketing has changed rapidly since the turn of the century, and change appears to be accelerating rather than peaking. The increased use of smartphones and their improved performance has liberated a range of opportunities for content distribution, and in particular opportunities involving video. Online video is not just YouTube and Netflix. They are important platforms and have driven a raft of changes in the presentation and consumption of content, but video performs importan ...

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