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Chasing Engagement
5 things you need to know about data-driven marketing

With expert opinions from Jodie Sangster - CEO of ADMAYorgos Moschovis - Analytical Marketing & Business Intelligence Expert & Christian Bartens, CEO & Founder of Datalicious.

Chasing Engagement Whitepaper Part 2

Are you struggling to use your data in a systematic, strategic way? According to a recent global study by Teradata, so are 90% of the companies surveyed.

Unfortunately, in today’s landscape, data-driven marketing is no longer optional but necessary to remain competitive and relevant.

In our latest whitepaper, we've enlisted the expertise of industry leaders to share insights into the 5 things you need to know about data-driven marketing.

Topics covered:

  • Integration & standardization across all touch points
  • Leveraging social media
  • What data to collect & why
  • Best to use data
  • The future data landscape

Acknowledgement for their contribution and thanks:

  • Jodie Sangster, CEO, ADMA
  • Yorgos Moschovis, Analytical Marketing & Business Intelligence Expert
  • Christian Bartens, CEO & Founder, Datalicious

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