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We have moved into an age where many people in the western world have an internet-connected smartphone or tablet in their hands most of the time. This change in the adoption and use of mobile technology together with always on connectivity is changing the way our customers expect us to do business with them.
Is a company that has a strong corporate social responsibility (CSR) reputation more likely to be a better user of digital media?
Video marketing is a key channel for many businesses, due to the ease with which it allows companies to communicate with prospects and customers.
We’ve all heard of the adage ‘knowledge is power’. This is true for the workplace as well and the reason why knowledge management is important for collaboration and success.
Publishing and marketing has changed rapidly since the turn of the century, and change appears to be accelerating rather than peaking. The increased use of smartphones and their improved performance has liberated a range of opportunities for content distribution, and in particular opportunities involving video.
Online video is not just YouTube and Netflix. They are important platforms and have driven a raft of changes in the presentation and consumption of content, but video performs importan ...
Want to build a productive and engaging site? You need a good content management system (CMS) that offers these 5 qualities.
Is a company that has a strong corporate social responsibility (CSR) reputation more likely to be a better user of digital media? Are its websites and other digital communication tools more useful and do they have better content? You might expect a connection between sustainability performance and the internal communication of a company’s CSR program, but is there also a broader connection that demonstrates that a company with a sophisticated digital communications strategy and strong CSR/sustai ...
Once your company has made the decision to seek out a hosting service, be it for data, a website, an application, back-end functions, an intranet, or any combination thereof, there are several hard and fast rules to picking the right one. With price being relative, perhaps the most important thing to remember is that the companies are auditioning to work with you, not the other way around.
Data-driven marketing refers to acquiring, analysing and applying information about customer and consumer wants, needs, context, behaviour and motivations
Each year, analyst Mary Meeker from Kleiner Perkins Caufield Byers brings out a report on the state of the internet and digital economy
Discover how to connect, communicate and collaborate effectively with your colleagues.
Web standards can seem complicated. In this article, we break it down and explain web standards in plain English.
To be successful in business in the 21st century, regardless of what that business is, an Internet presence is absolutely essential. While social media trends come and go, a company website - both the public face of your organization, and the “back end” - where employees do their “behind the scenes” work - should be a major priority for any technology decision maker.
Finding the right content management system (CMS) for your needs can be the difference between success and failure. Here is a CMS checklist of key requirements to look for.
86 percent of marketers said social media was pivotal for business. Discover how a Social Feed within a CMS can contribute to business success.
What you need to know about document management software: what is it, why its important and best practices.
An Intranet is the backbone of today's corporate environment. It is basically a form of the internet, but with limited access that is intended to be used only by the employees of individual companies. Here's what are key tips to follow.
How to Build a Successful Workforce with Digital and Sustainable Business Practices
Before you get started on your strategy, you need to know two key areas thoroughly in order to effectively target your users and tailor your content to suit. These are your target audience and the goals of the business.
Content and its management has become increasingly important to the enterprise in recent years. This is especially true due to the changes that we’ve seen take place over the course of the past decade when it comes to social, local and mobile (SoLoMo).
Planning and analysis are the key to creating scalable, quality content, as are the people that you work with to create content.
Data can be thought of as the lifeblood of every organisation and it can be used to the good in every business. Its power can enable us to gain a better understanding of our customers as well as better productivity and revenues.
Businesses that offer a high level of customer satisfaction will reap the benefits in terms of revenue and reputation. But what makes for a good customer experience?
Mobile has been an increasingly important aspect of the web for a few years now and it’s no surprise that Google is adjusting its algorithms to suit.
It’s that time of year again when many of the world’s leading market research companies bring out all of the statistics on the state of the market in the previous year. For marketers, this is highly useful for spotting trends across the industry and helping to further fine tune this year’s content marketing strategy.
Consumers expect great customer service, and they expect to receive it on their preferred platform, whether that’s social media, live chat, email, SMS or phone.
Google has announced that changes to its algorithms are to come into play on April 21st aimed at rewarding those sites that are mobile friendly by improving rankings.
In my role of Trainer at Elcom, I usually have a class of up to 10 people. I need to use multiple training styles to allow to cater for a variety of people in the class. Many people have a variety of ways that they learn and if you don’t train in their style, the training is not effective and sometimes useless.
Did you know enterprises that implement social networks and technologies can improve employee productivity by as much as 20-25%. Here's how you can start.
There has been a fair amount of debate surrounding which will see the biggest growth in the mobile market; webs or apps, so let’s take a look at why this might be and the differences between the two technologies.
Accessibility is a legal requirement that all sites have to comply with and a moral requirement in that everyone should have access to the same information no matter what the state of their health.
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