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When it comes to content marketing, strategy and planning are everything
Understanding the remote workforce, and ways to improve management of remote workers
elcomCMS #1 in Overall Value in Gleanster Report
The rise of remote working, and how intranets help manage a remote workforce
Here are best practice tips for using video to generate leads. Read the blog.
Move out of messy email threads to social intranet tools that will take workplace collaboration to the next level.
3 Key considerations when it comes to community engagement and the power of personalisation
In the Adobe 2014 Digital Marketing Optimization Survey whilst many marketers reported feeling somewhat constrained by budgets, time and skills when it came to implementing new, more evolved marketing techniques, the good news is that when it comes to personalisation, “there’s proof for their business case”.
The use of colour in web design and how certain colours can be used to evoke emotional response in the visitor
The benefits of using video to promote thought leadership
An overview of the main components found in a well designed site
Many businesses would love nothing more than to be in a position where they can post daily content to their website and distribute a large amount of content quickly and often.
According to the research, whilst having a verbal strategy in place is a good first step, it’s not as effective as a documented one.
HR departments are turning to eLearning to ensure that the people who work for their company have the training that they need
The benefits of implementing effective e-Learning systems in corporates and Government departments
When it comes to marketing your site, it’s often very useful to carry out A/B testing to see which elements of a design get the best engagement from the user.
Whilst consumers demand a tailored approach from brands, they also want privacy, so how does a brand get the balance right and ensure that the approach taken to personalisation is not considered to be a little creepy?
Have you ever considered that UX is equally important when it comes to designing an intranet?
Due to the explosion in world population that’s about to take place, by 2050 we will have such limited physical space that “our ability to move physically from one location to another will become increasingly complex and time consuming.”
In large organisations, such as government, education and healthcare departments, the intranet is something that naturally produces and stores a lot of content. Whilst this can lead to issues surrounding ownership and politics, there’s little doubt that the department which allows the employees really get involved is the winner.
Not only do you have an increased sense of employee satisfaction, but you also benefit from improved investment of knowledge into the organisation. It’s for this reaso ...
Last year a Gartner report found that whilst 70% of organisations employed social networking technologies, just 10% actually used them with any degree of success, with most taking a “provide and pray” approach.
In this post, Elcom front end developer David Tsang introduces us to writing DRY CSS code.
E-learning has continued to grow in recent years, thanks to enabling technology, faster internet speeds and the cloud. Recent research by Global Industry Analysis Inc. predicts that the global e-learning industry will be worth a huge $168.8bn by 2018, covering all sectors.
In many cities local councils use community portals to use with their residents.
Investment in technology is seen as an enabler of increased growth, and a key focus for many companies
So yes, perhaps the old-fashioned antiquated intranet is dead. But the modern intranet is not only alive and well, it’s helping businesses to thrive in a way unimagined to them before.
Recently, there seems to have been a re-emergence of the term community portal. There’s no mystery to it though and it’s a concept that’s been around for some time.
Some quick tips from the champions @marketingprofs
elcomCMS 9.5 is here!
For marketers looking to extend the life and reach of their content investment, this is a great infographic from Marketo and Column Five
An intranet portal facilitates communication, connectivity and knowledge sharing through a personalised and secure online hub. Read the blog for more.
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