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elcomCMS 9.5 is here!
For marketers looking to extend the life and reach of their content investment, this is a great infographic from Marketo and Column Five
An intranet portal facilitates communication, connectivity and knowledge sharing through a personalised and secure online hub. Read the blog for more.
Responsive admin gives you a user friendly mobile experience to update your website while you’re on the go.
With new technology coming out every week to support marketing efforts it's increasingly hard to stay up-to-date, and marketing budgets and resources only go so far. So we have created a platform that serves as a digital foundation for marketing. Providing the capability to link tools together in the online space, so you can leverage the best functionality from each to benefit your lead gen, nurturing, and also the customers' experience.
Creating any time, anywhere, data driven customer experiences
9.5 feature highlight: Automating content personalization and mobile device view to maximize ROI
It’s the age of the digital consumer, and for businesses and marketers in particular, we need to incorporate an approach of any time, anywhere, data-driven customer experiences if we want to sell our products and create customer / brand loyalty.
Elcom understands that marketers have made significant time, money and resource investment into existing systems. We offer the capability to link tools together in the online space to benefit lead generation, nurturing, and also the customer’s experience management.
Content marketing is not a new concept, but it’s one that has risen in popularity in recent years alongside social media and blogging.
As an employer, competitive advantage can be found in leveraging your existing resources more effectively. Ultimately, if you understand and manage your employees, you end up with low maintenance and high value.
Personalisation is becoming a market expectation, and as the internet opens up new markets, and offers the market more competitive options, you need to harness personalisation, not only to attract new business, but to retain your current customers.
Marketing managers are striving more than ever to create targeted, robust and more agile marketing campaigns. To do this well, we’re seeing an increasing reliance on technology, digital channels and the integration of the two.
We recently interviewed blogger, Teresa Sperti from digitalmarketinglab (also Digital, online and loyalty manager at Coles, in her spare time). Teresa gave us some insights into digital trends for the coming year, and also her thoughts for those not yet mobile friendly.
Recently, we published an in-depth piece about introverts in the workplace and how they are often overlooked in favour of their more outgoing colleagues. It’s an interesting subject and one that has caused something of a stir, including plenty of debate surrounding the idea that the valuing the introvert is devaluing the extrovert. With that in mind, and in order to maintain a balanced perspective, in this post we’ll be looking at how the two very different personality types can thrive together, ...
In this in-depth post we take a look at the role introverts play in company culture. As we'll find, many of the 'normal' enterprise activities including group meetings, in-person brainstorming sessions, and Q+A sessions can be intimidating to introverts - with the result being they often don't participate and contribute. This is big opportunity loss for the company 'brains trust'. However, newer collaborative tools including social intranets provide a much more comfortable working environment fo ...
Working culture has changed dramatically over the past decade and the intranet is all but unrecognisable compared to the days of being just a set of workstations, all able to access the company servers and send internal mail etc.
What a year for technology! We’ve been watching the continued infiltration of technology systems into all parts of business, with new and more innovative tools to help company’s capture, track, engage and sell to their markets.
When you hear the oft-repeated phrase ‘content is King’, or one of the latest variations on it, generally it’s being referred to in terms of its use in content marketing and the quality of said content.
As empowering employees is becoming increasingly recognisable to the enterprise, in order to maximise on this, it’s important for enterprises to realise the value to the company in making the intranet user-friendly.
Now take into account the ever-rising use of mobile devices and tablets by employees and the continued trend towards BYOD and it’s clear to see that an intranet that can’t be accessed on these devices is very much one that isn’t realising its full potential.
As intranet technology has developed, so too have the politics surrounding it, especially with regard to the content that’s developed for company websites and intranets. There is much debate surrounding this, should the content belong to marketing? Or perhaps HR or the IT department?
We unveil our last sneak peek before the be reveal on Monday - new additions to Core Publishing
We're extending our elcomCMS Cloud connectors in version 9. Read our latest sneak peek for more information!
Social Q&A is coming to elcomCMS 9! Empower your community and share knowledge! Find out more
We've integrated with two of the markets leading CRMs to provide you with seamless lead management.
Our work lives are unrecognisable from just a couple of decades ago, the way we learn has changed dramatically and entertainment is wide-ranging and varied enough to keep even the most knowledge-hungry satisfied.
Let's about Marketing Automation and what's coming in elcomCMS 9 for Marketing Managers.
Product Specialist and Training Manager, Angela Sweeney, provides the first sneak peek into what's coming in elcomCMS 9.
Whilst there are many benefits to having a good CMS, it's always useful to calculate the ROI of a system - so that is can be used for future decision making purposes.
We're excited to announce that elcomCMS 9 will be available on the 04th of November 2013!
Marketing automation technology is a rapidly growing sector right now, with analysts at IDC predicting that the overall market will reach 4.8bn by 2015.
Email marketing is alive and well. In fact, it is probably more effective than you realise.
A recent study from analysts at Gartner looked at how teams manage marketing budgets and how these are expected to change this year, as compared to last. The U.S. Digital Marketing Spending Report, 2013 also looked at what activities are most likely to lead to success.
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