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Most people who deal with websites have come across the term SEO (search engine optimization) before, but are not so familiar with the term SEM (search engine marketing).
An overview of SEO and the importance of quality content.
elcomCMS 8.2 is coming and we're pleased to share with you our first sneak peek
So what exactly is digital marketing and what does it encompass? Basically, it’s a collective term which is used where marketing meets internet technology and other forms of new media.
A checklist of important high-level items to investigate as part of your CMS selection process
A look at how companies might take advantage of a multi-site content management system.
Many modern enterprises now have more than one website to manage, along with its content and all of the authors and users that manage it. However, logging in and out of various screens in order to manage each one is an inconvenience, at best.
With elcomCMS, this is not necessary, as the CMS solutions that we provide includes an option to have a truly multi-site CMS, which can be managed from one central database. This makes for a powerful tool for those enterprises running more than one website ...
Rolling out effective training can be difficult. From the office juniors who need to learn the basics, to those in engineering that need to learn about how to use the latest equipment, learning can vary tremendously within one company.
The solution to this is a formal learning management portal, where employees can login, have their training provided to them when they have free time and have the content delivered on tap.
It’s important to remember when you are designing an intranet that the people who are working on it will be employees with varying degrees of skill when it comes to using technology.
Having a website without quality content is akin to having a fishing boat in a swimming pool, yes it might look good and like it’s there for a reason, but without any fish, it’s effectively defunct.
Most businesses require a CMS these days, it not only simplifies and automates many work processes, but increases productivity across every department. Choosing whether to have an on-premise CMS or a cloud based CMS is an important part of the implementation process.
The web has evolved into a powerful marketing tool, especially with the rise of social and mobile, which has meant that almost everyone is connected. For non-profit organizations, this has led to an unprecedented opportunity to share their message with a lot more of the world.
Choosing the right CMS for your organization can be a complex and confusing process, especially if you aren't particularly tech savvy. In part, this is due to the number of good CMSs that are available today, making choosing one that’s suitable for your business a potentially difficult decision. In this post we'll consider some of the key areas to focus on.
For the average user, technology can be confusing at best, especially as it’s one of those industries that loves jargon. CMS is no different and often, users can find themselves becoming overwhelmed with the various acronyms around and what they mean.
The mobile revolution is well and truly upon us now, as we see more mobile technology pouring onto the market. This means for most businesses, it’s imperative to have a website fully optimised for mobile.
Blogging has become an essential part of every business that has an online presence and it’s set to become even more so, thanks to Google and the changes they’re introduced this year.
The use of social intranets has exploded across organizational intranets over the course of the past few years. The rise of social networking in itself has been phenomenal and enough time has now passed for experts to begin to really measure the impact that social has.
These days, content management systems (CMSs) have a lot to offer small businesses and due to the way technology has raced ahead recently, it’s more cost effective than ever.
To really pin down the meaning of CMS, it can be described as any system that allows for electronic creation, organisation and distribution of content.
Wondering why your organisation needs an intranet? Find out the importance of, uses, advances & benefits of an intranet for your employees & business.
Web Accessibility (WCAG 2.0) is about ensuring web and electronic content is inclusive and usable by all people regardless of their ability or disability.
Not only is it important for Australian retailers to make sure they get their products online, but it’s equally, if not more, important to ensure that they perform well on the web.
A decent CMS can make all the difference to a company, especially when you come to consider eCommerce websites, or even corporate sites that deal with a lot of content and data.
A few thoughts on what we can expect from CMS this year and digital trends in general for 2013.
2012 has seen a good few changes in IT; most of them already existing technologies that have seen an upsurge in both take-up and advancements in IT. CMS is of course nothing new and is almost as old as the web itself, if you include discussion boards and forums, but this past year has seen the technology ring a good few changes.
As we move into 2013, I thought it would be a good idea to highlight just five of the many elcomcms features you should consider for 2013.
Before adopting social into your business, planning should, of course, play a huge part in the process, just as it would with any other new aspect to your company infrastructure.
There’s little doubt that corporate websites can look a little dull and contain not much in the way to engage visitors. That doesn’t have to be the case though, corporate doesn’t mean that your site has to be stuffy and full of words that many of your readers don’t really get.
Experts agree that this means enterprise content management will evolve to push ‘out-of-the-box’ systems out as it leans towards a platform-based approach.
Collaboration is one of the most powerful trends taking place right now, not only can a social intranet ensure that we can easily work with others, even those away from the office, who may be working from home or on the road can benefit from it, if they have permission to access the intranet remotely.
Lee-Sia Yuen, Elcom's Marketing Manager, provides her top considerations for moving a website.
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