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Looking Back: Biggest CMS Trends in 2012

Date Posted: Monday, 24 December 2012 11:09
Posted By: Lee-Sia Yuen

2012 has seen a good few changes in IT; most of them already existing technologies that have seen an upsurge in both take-up and advancements in IT. CMS is of course nothing new and is almost as old as the web itself, if you include discussion boards and forums, but this past year has seen the technology ring a good few changes.

Looking back on CMS trends

Virtualization is one such change that has really boosted CMS in 2012, web-based systems which can be logged onto from anywhere in the world have been springing up all over the place. However, that doesn’t mean that they are all created equal and as such, take-up was initially slow at the beginning of the year.

This has mainly been to do with enterprises having major concerns over security and compliance issues, as well as the knowledge (or lack of) where their data is being stored. However, towards the end of the year, this has begun to relax somewhat as more enterprises learn the benefits of the technology.

For example, if you were to purchase a hosted virtual desktop solution, then all of your data is stored in the ‘cloud’. Of course, it’s not really floating around in cyberspace, but is housed in a data center. Whist take-up has been slow this year, SMBs have reported a better security experience using cloud services, although this remained a barrier for much of the year and probably will for some time in the New Year.

For corporations deployment to the cloud, in whatever form, can be something more of a headache for IT departments, so it’s worth checking out a number of CMS vendors and ensuring they can make deployment as smooth as possible.

Consumerization of IT has been another big trend this year as more businesses begin to employ Bring-Your-Own-Device (BYOD) schemes. This of course does have many businesses worried about security issues, whether they should use a mobile management platform and the development of policies to ensure what devices are allowed and what are not. However, like cloud services, it’s been tempting to companies looking to reduce capital outlay and have workers able to connect on the go.

Social has had a bumper year with new networks springing up all the time. There’s now little doubt that social is, for many, the new marketing, but as it has started to emerge into the enterprise within intranets, it has been proven to make for a happier, more productive workforce. This is vital for firms who want to maintain a loyal workforce for, as David Cappuccio of Gartner said last year, social isn't going away and enterprises that ignore its power risked losing out in the business arena.

“Ignoring social networking is not an option,” he said. It seems that he was right as we’ve seen the beginnings of corporate social networks begin to emerge towards the second half of the year. However, enterprises should be wary of compliance within social intranets and this is what has seemed to make take-up on this slow too.

Big Data has been a big buzzword of the year and whilst many people, even those in IT, don’t seem to completely be able to pin down the meaning of it, big data and the way it is dealt with and disseminated has been incorporated into CMS this year. We can expect to see more of this next year as CMS becomes even more powerful than it has been in the past due to new technologies.

Marketing automation using CMS saw a large rise this year too, but has not quite got there yet, according to Tim Parfitt on The Future of CMS, who says: “A simple example is that in order to conduct a well-targeted online campaign, a company must ensure its CRM, CMS, social marketing, email marketing and web analytics systems are all integrated and sharing data”.

He goes on to say that we can expect to see this trend continue to evolve as “CMS vendors are increasingly moving beyond the boundaries of their traditional business”.

Mobile of course has seen such an explosion in 2012 that it hardly seems worth mentioning as everyone and his dog has noticed that there has been a huge rise in mobile devices, marketing, apps and web. However, it’s worth noting that this is a trend that it set to continue into next year and beyond, as mobile technology advances and more enterprises take advantage of BYOD and cloud-based CMS. This is of course especially true due to the current trend for tablet devices, which many will want to bring into the workplace following the festive season.

Infographic and web video have begun to emerge as popular marketing tools, which whilst perhaps not having a lot to do with CMS is still content. The former has been a huge trend over 2012, whilst the latter is just beginning to take off with a vengeance; something to keep an eye on for 2013 when developing a marketing plan.

Apps have been integrated in CMS too this year, with some vendors offering bespoke solutions for those companies who have industry-specific applications and Microsoft Office 365 getting an overhaul.

The overall landscape of IT is undergoing something of a revolution and this is only something that will accelerate as CMS becomes more scalable, functional and interoperable. For the geeks amongst us, this is quite an exciting time to be in IT, whatever form it takes, as we have seen so many changes over the past few years, including 2012, which seem to have accelerated certain technologies.

We’ve already covered what to expect from next year and much of it is similar to what has been trending this year; however, expect  acceleration, more telecommuting as BYOD and cloud becomes more popular and a large demand for CMS as more content is produced daily now than ever before.

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