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The Challenge

A key element of our digital strategy, as an organisation with multiple regional branches, is to be social, local and mobile to deliver advice, expertise and quality customer experience. It’s equally important for us to have a consistent national brand and presence, to attract funding for major research projects, to find better ways to treat asthma.

We required a digital transformation platform that would support our need to align all our regional branches with national. Our objective was to consolidate information and provide a seamless customer experience, but still empower each branch to easily create and publish their own content.

We also wanted to offer our customers a more interactive experience and enable the community to connect and encourage each other through the use of social tools. The site also had to be mobile responsive.

The secure staff portal, our first national intranet, needed to open up the lines of communication across all our regional branches and enable serendipitous discovery and interaction that would lead to more collaboration. 

elcomCMS is a great tool and the modular approach works really well for limited budgets, but it's the people at all levels that are great to work with and fast to respond that makes all the difference Chris Hoare, Manager - Online & Information Technology
Asthma Australia

The Solution

 

We went out to the market and invited our incumbent vendor of 6 years, as well as Elcom and others, to respond to our requirements.

We chose the elcomCMS platform because it met all our needs, publishing content is really easy and their ‘pay when you need it’ modular approach to add new functionality supported our plans for growth.

We chose Elcom because they reciprocated our intent to build a partnership and could take care of all the design, development, hosting and support as a full service local vendor.


The Benefits

  • User satisfaction
    IT literacy varies greatly across the organisation, but managing content on elcomCMS is simple & easy and our publishers love the system.
  • Seamless customer experience
    We are delivering a consistent digital experience across every state & territory, combining the best of national and local content for customers to access from anywhere, including mobile.
  • Cross-border collaboration
    A motivating factor for the staff portal was their request to provide tools that enable interaction & collaboration across the country.
  • Digital alignment with organisational goals
    We gained major efficiencies an opportunities by choosing a vendor that offers a WCMS platform, designers, developers, hosting and support all in one location.
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